Since being launched in California in 2006, the range of super stylish straightening
irons, high performance hairdryers and mini-stylers have become recognised as one
of the fastest selling electrical styling ranges in the USA and are now sold in
nearly 10,000 retail stores and salons worldwide. Now due to launch in the UK in
October 2009, the products which are all integrated with ion technology to
improve the condition of the hair as you style, look set to satisfy the growing
demand for innovative, high-end fashion electrical tools.
Whether you want to create flirty flicks, beach babe waves or smooth straight ‘dos,
theIonika Classic Styling Irons (RRP £89.00) are the only electrical styler you’ll ever
need. Boasting a slim-line design for easy handling, a digital control temperature dial
for personalised heat selection and black tourmaline infused ceramic floating plates,
this ionic iron also breaks down bacterial build-up in the hair, plus helps it to safely
absorb minerals and vitamins, enabling you to achieve an array of striking styles at
lightening speed.
For ladies who love beautiful bouncy blow-dries, the Ionika Compact Hair Dryer (RRP
£49.00)is a must-have for every mane. In addition to offering variable heat settings up
to 1900w, a lengthy 1500 hour life and an instant cool shot button for securing those
perfect styles, this feather-light dryer is ergonomically designed to limit Repetitive Strain
Injury, allowing you to create Cheryl Cole-esque bouffants with total ease.
And for the jet setters, Ionika also produces a range of cute yet powerful minis. From
the travel-sized 1200w Bébé Dryer (RRP £19.00), to the Mini Detailer (RRP £19.99)
which is ideal for touch ups, detailing, styling short or men’s hair, these tiny treats
are ideal for popping in your suitcase. What’s more, as they both boast dual voltage
capability you’ll be able to style your tresses around the world.
But aside their sophisticated technology, these powerful products also receive top
marks in the fashion stakes, as they come in array of contemporary colours and
designs that are sure to brighten any girl’s bedroom. From the ‘Purple Leopard’
Dryer, ‘Hot Pink Zebra’ classic styling irons, to the limited edition Tattoo mini styler,
these glam electrical tools allow you to reflect your individual style, as you as style!
Adrian Bradlaw, Head of Ionika UK is thrilled about the partnership:
“As Ionika is constantly striving to push the boundaries of innovation, fashion and hair
styling, we wanted to join forces with a forward-thinking agency and so Unleashed
Potential is the perfect fit. With a number of exciting new products set to join our range
imminently, the UP team will be working tirelessly to generate awareness and ultimately
helping us achieve our vision of becoming the electrical hair tool brand of choice.”
Stockists: Ionika products are available at premium department stores and salons
nationwide as well as online at: www.ionikapro.comHair and beauty consultancy Unleashed Potential has been appointed to handle the PR for premium
electrical styling brand, Ionika.